Worldwide Ladies’s Day is well known throughout the globe on March 8. Whereas a number of manufacturers shared distinctive clips and posts to commemorate the big day as a tribute to ladies, e-commerce platform Flipkart irked netizens once they tried to advertise kitchen home equipment on Ladies’s Day.
A Twitter consumer, Raj S, took to the micro-blogging platform to share a screenshot of a message despatched from Flipkart. The message was a couple of sale of kitchen home equipment on the event of Ladies’s Day.
By the way, netizens didn’t take the message effectively and identified that the message was tone-deaf and sexist. Some customers felt that the message strengthened the concept ladies belong within the kitchen.
“Pricey Buyer, This Ladies’s Day, let’s have fun You. Get Kitchen Home equipment from 299,” learn the promotional message from Flipkart.
Have a look:
Can you see the issue right here? pic.twitter.com/MVWA8so9p7
— Raj S || (@DiscourseDancer) March 8, 2022
A number of Twitter customers wrote about how the message was very problematic and known as the corporate out. Many additionally identified how disrespectful it was to ladies who had been doing all they’ll to ascertain themselves as equals within the society.
It is offensive
Why ladies are being recognized with kitchen equipment..solely ??
Entire world is ours & actually kitchen shouldn’t be our entire world!!
— Harmeet Kaur (@iamharmeetK) March 8, 2022
Discovering offence in every part is usually a occupation on this century. I work in an trade maybe one in all most male dominated one. I don’t discover any downside with this advert & I don’t thoughts gifting to my mom or one in all my pal as they love cooking.
— Papiya Bose (@bose_papiya) March 8, 2022
Why did the particular person sending this notification really feel that solely kitchen home equipment can be applicable?!!!
Such a disgrace @Flipkart .
— Anirban Sadhu (@dstanisad) March 8, 2022
Ladies = Kitchen Home equipment?
— Shekhar Bandaru (@BandaruShekhar) March 8, 2022
Similar message. pic.twitter.com/j1yvLkZlA9
— Giridhari Lal (@GiridhariLal11) March 8, 2022
— Gauri (@AntiReal123) March 8, 2022
The official Twitter account of Flipkart, nevertheless, tweeted a notice of apology after discovering themselves on the receiving finish of criticism.
“We tousled and we’re sorry. We didn’t intend to harm anybody’s sentiments and apologise for the Ladies’s Day message shared earlier,” learn the tweet.
We tousled and we’re sorry.
We didn’t intend to harm anybody’s sentiments and apologise for the Ladies’s Day message shared earlier. pic.twitter.com/Gji4WAumQG
— Flipkart (@Flipkart) March 8, 2022
In the meantime, it wasn’t simply Flipkart which sort of ‘tousled’ with their promotional gimmick on Ladies’s Day. Twitter customers shared a number of different posts which reeked of adverse gender stereotypes.
How’s this? pic.twitter.com/83ciW69TEg
— Shailesh (@shaileshtavate) March 8, 2022
— Kamal (@bababhaunavraa) March 8, 2022
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