Flipkart apologises for ‘misogynistic’ Girls’s Day message


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Printed: Up to date On – 02:13 PM, Wed – 9 March 22

The tweet put by the e-commerce firm on March 8, celebrating Worldwide Girls’s Day 2022 was discovered misogynistic by many customers.

Hyderabad: On-line procuring portal Flipkart has apologised for a advertising and marketing misfire wherein it promoted kitchenware on Worldwide Girls’s Day.

The tweet put by the e-commerce firm on March 8, celebrating Worldwide Girls’s Day 2022 was discovered misogynistic by many customers.

“Expensive Buyer, This Girls’s Day, let’s rejoice You. Get Kitchen Home equipment from Rs 299,” learn the message. Many customers felt that the submit promoted nothing however adverse stereotypes making ladies confined to kitchen.

Twitter customers referred to as the corporate out and identified that the corporate’s advertising and marketing technique was offensive in equating ladies with cooking and kitchens.

“Why not bike spare components, musical devices, trainers, sport gear, why restrict to kitchen” wrote a consumer.

“The ladies=kitchen capitalism hasn’t gone and it sickens me to my core. It’s 2022 and I don’t understand how lengthy we now have to attend”, wrote one other.

Following the backlash, Flipkart tweeted an apology. “We tousled and we’re sorry. We didn’t intend to harm anybody’s sentiments and apologise for the Girls’s Day message shared earlier,” it wrote on Twitter.

Nonetheless, Flipkart was simply certainly one of a number of companies whose Girls’s Day messages boomeranged. A number of extra examples had been additionally posted by Twitter customers, all of which allegedly promoted gender stereotypes.


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