Meesho targets shoppers from smaller cities and cities by means of its new marketing campaign


Click on on the Picture to look at the TVC.

Meesho, a market for longtail merchandise, has launched a brand new TVC concentrating on shoppers from small cities and cities who’re getting on board with on-line searching for high quality merchandise at reasonably priced price-points.

Conceptualised by DDB Mudra Group, the movie showcases that girls are good spenders and have distinctive methods of saving cash. They handle their month-to-month bills by higher planning and create a pool of small financial savings from their month-to-month funds, safely tucked away in surprising locations of their house. Meesho with this marketing campaign needs to convey pleasure of on-line procuring with different decisions out there on the platform with out burning a gap of their pocket.

Vidit Aatrey, Founder & CEO, Meesho, mentioned, “As we enter a brand new section in Meesho’s progress, one among our priorities has been to serve extra folks than we now have ever earlier than, particularly these residing in tier-2, tier-3 cities, who’ve the least spending energy as in comparison with the remainder of our buyer base. Meesho is facilitating the entry of the subsequent 500 million shoppers into the ecommerce ecosystem by establishing ourselves because the lowest value ecommerce vacation spot.”

Rahul Mathew, Chief Artistic Officer, DDB Mudra Group, mentioned, “Meesho brings you trend at such reasonably priced costs that it matches effortlessly into these little financial savings in your life. It’s this straightforward thought that we’ve delivered to life by means of an execution that’s simply as easy but pleasant.”

Meesho’s userbase consists largely of girls — right now they’ve greater than 13 million re-sellers on the platform, 70% of them being girls from smaller cities and cities. This advert is an effort to increase the imaginative and prescient of the model – democratise web commerce for India. So, alongside the mission to assist girls obtain monetary independence, Meesho now goals to deal with its shopper base by providing a variety of high quality merchandise on the lowest doable charges for ladies who can use their little financial savings to their coronary heart’s content material.

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